Project Description

1 click is online loan company, which has flexible and fast services and offers new opportunities to customers.
Our main challenge was to create the brand which would be modern, reliable, positive, simple and memorable at the same time. Visual and direct communication should not be associated with money or loan. Not an easy challenge, huh?

Our Solution

Name 1 CLICK was chosen based on these principles: it is easily memorable, differs from competitors and indicates brand’s major advantages: quickness and simplicity.
As for logo, after a long discussion and arguing, we chose Origami style as major visual concept, which identifies brand’s another advantage – flexibility.
Simultaneously, we developed marketing and communication strategy. We defined brand positioning, personification, slogan and communication messages, recommended channels and budgets. Also, we created social media strategy and visual guidelines separated from overall marketing strategy.
For now we are more than happy to provide Digital services for 1 click (Social Media, Google Adwords, Analytics).

See Project on Behance